“You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” – Stefan Sagmeister
“Graphic design will save the world right after rock and roll does.” – David Carson
Do you know what graphic designers do?
Do you need one?…and why?
Graphic design might look like a dying profession - all free accessible graphics platforms, let create a logo and all marketing communication online in a blink of an eye. On the other hand, some people think that they only need a graphic design service once to design a logo and website - so there is no need to associate with the designer.
Of course, the profession has to be ready to challenge technology and customer expectancy changes - So…?
Is graphic design DEAD?!
The simple answer is NO!
But…Let's start from the beginning - who's a graphic designer?
According to Wikipedia:
"A graphic designer is a professional within the graphic design and graphic arts industry who assembles images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed, or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable."
Briefly, it is someone who translates all your ideas into visually well put together communication materials. Believe me; it's one of the older professions - I'm sure you're familiar with images from Grottes de Lascaux or Egyptian hieroglyphs - they all have the same goal - to communicate and pass the information along. Noways, graphics use more friendly and less time-consuming tools - like computers - but we still have the same task.
Why should the organization hire a professional graphic designer?
As in any profession, graphic designers must learn the principles, typography, history, software, and all this, combined with experience, gives more excellent opportunities for a better design. Second, most of the well-known corporations invest in graphic designers as an essential part of the business. The benefits are simple, from consistent brand identity to creative communication between organization and client.
Creative graphic design examples:
Good established visual design can attract customers and encourage employees to identify with the brand. A professional graphic designer is a brand ambassador - who can promote the company by print and digital media and help to stand up from a crowd using the same voice tone. A graphic designer can save your time and money - someone who knows the brand will produce the right marking materials on time and hassle-free.
Now take a look around you, for sure you see branded pens, notepads, business cards - go online - website, social media - all these needs to carry the same message - your company brand voice!
As a business owner, you don't want to have the same logo and visualization as thousands of other companies - who believed in fast online solutions. All this online, unprofessional graphic design platforms can't grant a coherency for the brand.
Simple conclusion.
If you think about your brand future as a professional and unique company - invest in a graphic designer!
