A logo represents a company's identity, effectively combining graphic elements and typography to create a memorable and distinguishable symbol. As a designer, I have the privilege of embarking on a creative journey with my clients, where I strive to design not only an aesthetically pleasing logo, but also one that accurately reflects the company's values and vision.

With a diverse portfolio of successful branding projects, I have honed my skills in developing and designing brand identities for companies across Canada and the United States. I have also elevated branding awareness for my clients by crafting comprehensive brand style books, including a complex one for Truspace Design Firm.

The logo, in conjunction with the company's name, forms the foundation of a brand's identity. That's why a comprehensive brand style guide is crucial to ensure consistency and uniformity in the use of design assets.

For more insights into the importance of brand style, check out my blog post on the subject.

Brand Style Guide

As a marketing communications professional, I bring a wealth of experience to the table in creating and producing marketing materials. From conceptualization to delivery, I am dedicated to ensuring the highest level of quality in every project I undertake.

My expertise extends to a wide range of marketing communications materials, including but not limited to brand books, lookbooks, presentation folders, case studies, proposals and presentation designs, product catalogues, booklets, and more. I take pride in delivering visually impactful and effective marketing assets that effectively communicate my client's brand message and values.

With a keen eye for detail and a passion for creative excellence, I bring a unique perspective to each project. I am proud to have developed and produced marketing communications for diverse clients, delivering high-quality and impactful results every time.

In the world of sales, presentation is key. An effective presentation is a delicate balance of composition, concision, photography, and text that must align with the overall strategy. I have a proven track record of designing winning presentations that have helped my clients in sales and marketing reach their goals and secure key projects.

With the rise of social media, short videos have become a powerful tool for promoting a company's products and services. These bite-sized clips are an excellent way to capture the attention of a fast-paced, constantly scrolling audience. I have leveraged my expertise in video production to create impactful social media content for companies such as Truspace and CDI Spaces.

My video production skills encompass a range of cutting-edge tools and platforms, including Adobe After Effects, Adobe Premier Pro, Animoto, and Adobe Spark. Whether it's a brand overview, product demo, or promotional video, I have the expertise and creative vision to bring your story to life.

As a designer, I combine creative vision and technical know-how to create engaging and effective websites. By seamlessly blending a range of visual design elements, such as text, photos, graphics, animations, and videos, I craft online experiences that are both visually stunning and intuitive to navigate.

With a deep understanding of the latest design trends and UX/UI principles, I am dedicated to building websites that are not only beautiful but also functional and user-friendly. From concept to launch, I work closely with my clients to ensure that their online presence accurately reflects their brand and meets their specific needs and goals.

CDI Spaces, Truspace, Focus, Justine’s Cleaning Services, Green Cedar Homes, PB Roofing, Elevations

As a seasoned digital designer, I bring a strategic and results-driven approach to social media management. My primary focus was to plan, implement, and monitor social media strategies that increase brand awareness, enhance marketing efforts, and drive sales growth.

I had the privilege of serving as the lead digital designer for Turspace, CDI Spaces, Green Cedar Homes and Elevations - where I was responsible for crafting and executing social media strategies and calendars that effectively engaged and connected with target audiences.

With a strong understanding of each social media channel's unique strengths and opportunities, I leveraged my expertise across platforms, including Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest, to create cohesive and impactful campaigns.

Whether you're looking to build your brand's online presence, engage with your target audience, or drive sales growth, I have the experience and expertise to help you achieve your social media goals.

Here is a list of companies that I managed, developed or helped to set up social media channels:

Truspace, CDI Spaces, Green Cedar Homes, Elevations, Aromano, Tiletopia, Kuzco Lighting, Focus

I was passionate about helping individuals and businesses elevate their photos to the next level. I utilized my skills in photo processing, retouching and modifications to bring out the best in every image. Whether it was color correction, contrast adjustment, sharpness correction or the smoothing of creases, I ensured each photo was perfect.

I also specialized in product image processing for catalogues, websites, and digital use. I brought clients' visions to life by creating custom photo montages featuring stunning interlocking effects.