“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.” – Paul Rand.“
“Accessible design is good design.” - Steve Ballmer

Graphic Design is a complex structure of talents and creative individuals who can provide design services depending on the client’s needs - but do clients know what kind of graphic designer are they looking for?

Think of graphic design as a form of visual medicine - just as doctors specialize in different areas of health, graphic designers specialize in different areas of visual communication. Each designer brings a unique set of skills to the table, and choosing the right designer for your needs is key.

So, what exactly is graphic design? In its essence, it is the art of crafting visual content to convey messages that resonate. Our designers employ the power of visual hierarchy, page layout, typography, and images to meet specific user needs and leave a lasting impression. Whether you're looking to create eye-catching advertisements or present complex information in a clear and concise manner, graphic design has the tools to make it happen. Get ready to dive into the world of visual communication and find the perfect cure for your visual needs.

So, what kind of graphic designer are you looking for?

Here are their main types, with a brief explanation of each.

1 - Visual Identity and Branding.

A visual identity is the face of any brand or organization. It's a unique collection of graphic elements that set your brand apart and help customers instantly recognize you. From logos to typography, color palettes to brand guidelines, visual identity encompasses every aspect of your brand that customers see.

Designers specializing in visual identity are the artists behind the magic that makes your brand stand out. With their keen eye for design and deep understanding of branding, they'll craft a visual identity that perfectly captures the essence of your brand, from business cards to marketing materials and beyond. They'll create a seamless look and feel that aligns with your brand's values, culture, and purpose, elevating your brand to new heights. So, if you're in need of a logo or want to take your brand to the next level, look no further than a brand graphic designer. They'll bring your visual identity to life in a way that captivates and inspires.

2 - Marketing and Advertising

Graphic designers are the visual storytellers of our world, and marketing material graphic designers are no exception. They are the ones who bring your brand to life in the eyes of your customers, crafting dynamic, eye-catching marketing materials that grab attention and drive engagement. Whether it's print pieces like flyers, brochures, and posters, or digital assets like website graphics and email campaigns, these designers are masters of the marketing realm.

With a deep understanding of brand guidelines and a knack for turning marketing strategies into visually stunning realities, these designers are the ones to turn to if you want to make a big impact with your marketing collateral. They'll help you connect with your customers, bring your brand to life, and leave a lasting impression that drives results. So, whether you're looking to revamp your print materials or create a cutting-edge digital campaign, a marketing material graphic designer is the key to success.

3 - Publishing

Simply speaking, a publication graphic designer prepares print products like books, magazines, catalogues, reports and newspapers. Their job is to design the whole style and format of the publication clearly and attractively. They usually cooperate with publishers and editors to create the layout by combining the selected typography, illustrations and photography. From my experience, that kind of designer is a little more than advertising and related to the user interface. A crucial part of designing any publication is to have a good scheme, so the user will understand how to use it and find the correct information.

4 - Packaging

Packaging design is a captivating and ever-evolving aspect of the design world. As consumers, we are all familiar with the various types of packaging that surround us, each serving as a crucial element in attracting our attention and piquing our interest.

An accomplished packaging designer must have a deep understanding of branding and the ability to showcase it in a limited space. They collaborate closely with marketing and sales teams, creating a comprehensive approach to promotion and visual identity. From tiny labels on cosmetics and candy bags, to larger packaging for products such as bread, the designer must ensure that all necessary information about the product, such as ingredients, nutrition information, bar codes, and more, are effectively communicated through the design.

Whether it's a minimalistic design or a more complex composition, a great packaging designer knows how to make a product stand out on the shelf and leave a lasting impression on the consumer.

5 - Environmental

That kind of designer is an integral part of interior design. They often work with architects and designers on decorative and informative finishing of the interiors. They design signs, wall graphics, window decals, and even outdoor banners and posters. Important for that role is an understanding of space and how to implement the design ideas in it.

6 - User Interface

They are experts in creating interfaces that are visually appealing, user-friendly and intuitive, allowing users to seamlessly engage with the product. By utilizing design elements such as color, typography, and iconography, UI designers craft digital experiences that are both aesthetically pleasing and functional. The ultimate goal is to create an interface that is both visually appealing and easy to use, providing users with a seamless and enjoyable experience.

7 - Motion Graphic Designer

Motion graphic designers bring static designs to life through movement and animation. They take the principles of graphic design and infuse them with the dynamic elements of video to create eye-catching and memorable visual experiences. From captivating short films and commercials to mesmerizing social media posts, motion graphic designers bring brands to life with their unique blend of creativity and technical expertise. They work closely with marketing and art directors to ensure that every aspect of their designs aligns with a brand's aesthetic and messaging, making them an invaluable part of the modern design landscape.

8 - Illustrator and art

The digital environment can be used as a canvas to create illustrations and arts; the best part is unlimited space, a number of corrections, and a spectrum of colours to use in digital art. That kind of artist can design anything that can bring uniqueness and personal touch. Many digital artists have developed their own styles and are recognizable individuals.