Elevations by Green Cedar Homes

graphic design, branding and social media

I was responsible for developing branded visual communication, social media, and promotional materials for Elevations Green Cedar Homes, a family home builder based in Calgary, Alberta. My primary goal was to create a modern image for the company and increase its visibility in the market. To achieve this, I developed a branded book outlining all the necessary elements to establish the company as a premier home builder. I was also responsible for ensuring that all marketing materials adhered to the brand guidelines and conveyed the same consistent voice.

Additionally, I created a comprehensive social media strategy that included the development of buyer personas, a content calendar, and engaging content, such as images, videos, and other social posts, to connect with the right audience.