Green Cedar Homes

graphic design, branding and social media

Green Cedar Homes is a newly-established luxury home builder operating in Calgary, Alberta. During my tenure at the company, I was tasked with creating branded visual communication, social media, and promotional materials to engage with clients and drive sales. I developed a branded book which included all the necessary elements to establish the company as a luxury home builder and gain recognition in the market. It was imperative to ensure that all marketing materials followed the brand guidelines and spoke in a consistent voice.

I also created a social media strategy that included the development of buyer personas, a content calendar, and engaging content such as images, videos, and other social posts to connect with the right audience.